Search Engine Optimization is the practice of optimising a website to improve its visibility in search engine results pages (SERPs), making it more likely to be discovered by users searching for relevant topics or keywords.
SEO can be divided into 4 focus groups: keyword research, on-page, technical, and off-page SEO.
SEO is still relevant and can drive traffic to your website 24/7. Learn how search engine works and how to rank your website on top.