What is wa.me
The wa.me is a WhatsApp API endpoint for initialising a chat. It allows you to start a conversation with any number. The endpoint looks like this:
https://wa.me/<phone>?text=Hi%20there
When someone clicks the link it will open the WhatsApp app if installed or the “Share on WhatsApp” page on browsers
The URL endpoint consists of 3 things:
- https://wa.me: the api url endpoint
- Phone: The phone number with country code without any spaces or dashes like so: https://wa.me/2637763xxxxxx
- Pre-filled text: The
?text=query parameter stores the text displayed in the chat. The text must be URL-encoded.
wa.me Uses
The wa.me allows people to start a chat easily with a click of a link or button. You can embed the link on your website as a call-to-action.
You can use that Chat on WhatsApp button in many places, such as:
- landing pages
- contact pages
- social media platforms
- mobile apps
- mobile versions of your website
- templates from third-party developers
wa.me Pros of WhatsApp Link
- Easy way for customers to talk to you directly on WhatsApp
- Fast and convenient
- Increase engagement
