Learn all about SEO keywords from research, finding long-tailed keywords, keyword density, spamming and more
What is a keyword
A
keyword is a main word or phrase used by a searcher when searching for something. The keyword must appear naturally more than once on a page to increase your chances of ranking in the SERPs.
They are two types of keywords: short-tail and long-tailed keywords.
Short-tailed keywords consists of one or two words e.g. "mattress", "car rental". Long-tailed are specific and detailed, e.g. "mattresses for sale in Harare"
